PORTFOLIO

Content Strategy

Developing a tailored approach to digital content and creative assets that highlight key messaging pillars and branding while driving growth on key performance indicators. Featured images provide additional details.

Audience Development

Translating analytics into actionable insights and strategic tactics for campaign planning, creative execution, and audience segmentation.

Creative Direction

Leading internal teams and collaborating with graphic designers, photographers, video producers, and influencers to create best-in-class digital assets.

Campaign Hero Films

Developing hero concepts that tell a story, have a clear point of view, and elevate brand awareness and positioning with the target audience demographics.

Commercial Spots

Producing cross-platform commercials that highlight key messages and unique selling proposition(s) while maintaining established brand equity.

Jonathan Zipper

SOCIAL MEDIA, CONTENT & MARKETING

Email:

Jonathan@JNathanConsulting.com

Background:

Content Strategy
Audience Development
Creative Direction
Branded Content
Marketing Plans
Digital Media Production
SMO, SEO, Paid Social & Paid Search
Data Analysis
Community Management

PORTFOLIO

Branded Content

Working directly with clients and partners to outline branded projects, pitch and refine concepts, plan production, and optimize promotion and distribution by platform.

Meta Case Study

After spearheading a highly successful 2018 US Open ticket sales campaign, the Meta Business team documented my refined, data-driven strategy's impact. This further informed the overall media plan and led to continued growth in 2019.

EXPERIENCE

MAY 2022 - PRESENT

Director, Social Media, Content & Marketing

TEAM8 | LAVER CUP

Recruited to drive exponential growth and social media engagement for a leading world-class sporting events company specializing in managing iconic athletes and premier events.

• Directs the marketing, digital, editorial, and social media content strategy, as well as fan communications for the Laver Cup, an annual international must-see men’s team tennis tournament between Europe and the rest of the world.

• Develops and manages international marketing campaigns that garner buzz, generating a 2022 Sports Industry Group (SIG) Award nomination.

• Reviews performance metrics to drive resource allocation and content decisions — partners with the CEO to strategize brand tactics and coordinates with best-in-class vendors including press agencies, production teams, and data analysts.

• Upholds industry expertise by staying on top of the competitive landscape and the latest technological advancements to develop compelling media-focused content that increases sales and broadens the event’s audience YoY.

JUNE 2021 - MAY 2022

Chief Lead (Americas), Social Media & Content

VOLVO CARS

Spearheaded the end-to-end digital content strategy for the second largest market of a luxury Swedish automotive brand.

• Masterminded several worldwide social media campaigns and refined content for the local U.S. market while liaising with the global team in Sweden.

—Executed a counter-advertising strategy on Twitter during Super Bowl LVI to educate and promote EV and plug-in vehicles, which generated 20M impressions.

—Co-strategized the Volvo 50/50 Women’s Initiative campaign, which was awarded a finalist position in the AME Awards in 2022.

• Provided thought leadership by hosting learning seminars for internal departments in Canada, LATAM and U.S.A and overseeing external agency asset production projects.

• Supported multiple high-impact influencers to strategize and drive innovative brand content collaborations that increased the audience size and engagement rates.

APRIL 2018 - JUNE 2021

Sr. Manager, Social Media & Strategy

UNITED STATES TENNIS ASSOCIATION (USTA)

Championed the digital strategy and content life cycle for 10+ branded social media accounts in a dual-functioning role for a national non-profit organization.

• Forecast, monitored, and evaluated the fiscal performance of departmental efforts.

• Served as the association’s change agent by driving the “content first” social media strategy for the US Open tennis tournament during COVID-19.

• Served as a key influencer in steering visual content creation to fuel community dialog and meet engagement goals, especially during the US Open.

—Achieved unprecedented growth in social media engagements for the US Open in 2018 (+63%) and 2019 (+75%).

• Led a team of 5 high-performing social media producers and analysts, fostering an environment of continuous growth and professional development.

JULY 2017 - MARCH 2018

Social Media Strategist

BALTZ & COMPANY

Reinvigorated content calendars and conceptualized profitable social media strategies for clients in the food and beverage (F&B), entertainment, and hospitality industries.

• Functioned as a center of excellence to lead clients and partner agencies in developing compelling creative content that aligned with Public Relations (PR) goals.

• Analyzed social media KPIs to share insights, create dashboards, and optimize initiatives.

• Partnered with 10 clients’ corporate communications teams and external influencers to generate positive brand associations across all social channels.

• Leveraged exceptional networking skills to build and maintain mutually-beneficial relationships with 25+ influencers and acquire high-quality social media assets.

SEPTEMBER 2013 - AUGUST 2017

Social Media & Community Manager

SIX-WORD MEMOIRS

Drove brand awareness and engagement activities across all online mediums for an emerging U.S.-based storytelling community capitalizing on the microblogging trend.

• Planned, developed, and managed content across multiple platforms touching an audience of over 100K people globally.

• Partnered with Twitter and demonstrated thought leadership by mobilizing a team of 4 copywriters and editors to create real-time Six-Word writing festivals and other revolutionary user-generated concepts.

• Provided strategic counsel on all email communications and oversaw a database of 38K subscribers.